I was introduced to Jack Gyr sometime around 2010-2011 through a colleague who connected us over a discussion to help with Jack’s business, BookWear.
Since then, I’ve worked with Jack and BookWear on and off, and lately, we’ve teamed up again to go all-in on BookWear’s website re-design and SEO.
One of the biggest challenges with local SEO is getting a business to show up in cities where it’s not truly located. Here’s an example/case study.
My good friend Jack has a business called Field Crafts that’s based in Honor, a small Michigan town that’s 25 miles west of Traverse City.
As part of a new content strategy for my website Better Triathlete, I’ve started developing resourceful content all about the Ironman triathlon.
More than just the name for the world-renowned long-distance triathlon, IRONMAN® is also a brand that organizes such triathlon events (as well as half-Ironman events which they call 70.3 races).
In turn, Ironman.com owns most of the search real estate for certain types of terms, like “Ironman triathlon” and “Ironman race”. But interestingly enough, the brand’s website is poorly optimized and its content strategy is non-existent.
Through the growing coaching network of Better Triathlete (my website that offers a coach match program to athletes), I have been able to make meaningful connections with some of the coaches I work with.
Of those connections, William Ritter of Fly Tri Racing based in Tyler, Texas has been one of the latest projects I’ve been working on.
Over the last year, I have been fixated on bike wheels. But not just any bike wheels. Performance-minded carbon wheels for racing.
In the summer of 2022, I upgraded the wheels on my gravel bike to the ENVE SES 3.4 carbon wheelset. While it was no drop in the bucket financially, the upgrade provided the greatest ROI that I could ever imagine.
When I started Better Triathlete back in 2014, the idea was to create a blog-like platform where I could share interesting training insights and cool triathlon-related resources that I stumbled across.
I also thought it would be cool to build a section dedicated to triathlon coaching, where I could attract the interest of athletes looking for a coach. This was all driven by the idea that one day I might become a triathlon coach, and Better Triathlete would help me grow my coaching business.
One of my latest projects revolves around the fast-growing eBike trend. Electric bikes are becoming incredibly popular for good reasons. Not only do eBikes allow older people, disabled individuals, or injured athletes to get out on a bicycle, but they even make sense as an active recovery tool for elite cyclists.
I was very skeptical about electric bikes when they first started getting popular. Perhaps I was a little sour about getting dropped by eBikers on the local commuter trail. But now I am all for it and I have embraced the eBike trend with open arms. And I think it’s awesome to see older folks (who might not be riding otherwise) ripping around on their electric bike.
Having spent the vast majority of my winters riding outdoors, I’ve been highly skeptical and hesitant to buy a smart bike trainer for riding indoors. I thought an indoor bike trainer would make me less tough, less adventurous, and more bored.
This year, I took the plunge and bought a Wahoo Kickr v5, one of the better smart bike trainers on the market. (See more smart trainer options in a blog post I wrote for Better Triathlete.) I’ve been using it with the indoor cycling app Rouvy for the past few months, and I am happy to report that I am glad I took the leap to ride indoors.
I recently wrote a blog on the topic of the best-tasting vegan protein powder. Having tried and critiqued a wide range of protein powders, I found a winner that’s worth calling out.
Over the last half of 2022, I have been investing a great deal of time and energy in my triathlon blog, Better Triathlete. The affiliate sales from the content I am producing are growing and I am seeing tremendous potential in the opportunities to explore this SEO affiliate project more deeply.
In doing so, I’ve published several new triathlon-related pieces over the past months. Each of these pieces is focused on a triathlon product category with commercial intent. The objective is to distill down the research and top recommendations for each given product category and meet prospective halfway via their search journey with great content that speaks to their needs.