Some of us are fortunate to have an English teacher who whipped her students into proficient writers. I was lucky enough to have one of those teachers. I’m still a mediocre writer, but I’ve become pretty good at making my writing work for SEO and other creative applications. Check my SEO copywriting examples below.
Positioning ALLY as a pioneer in psychobiotics
In 2022 before launching its website, the UK startup ALLY reached out looking for a content writer to scribe a couple of SEO-friendly, science-dense articles they could have ready to publish upon launch. The focus was to establish ALLY’s credibility in the gut-brain nutrition space while supporting the brand’s SEO. Check out my writing work with ALLY.
Writing in-depth blog content for UK’s YorkTest
A rather fun SEO copywriting gig that kicked off in late 2021 was for YorkTest, a home health test provider that specializes in food intolerance and food allergy testing. My role focuses primarily on writing SEO-driven, in-depth blog posts that cover a variety of topics related to nutrition. I also provide consulting to help the YorkTest team with SEO decision-making. Check out SEO copywriting examples of my work with YorkTest.
Blending SEO and creative copywriting for BBCo.
As part of the SEO work I did for Bearclaw Bicycle Co. (BBCo.) I was privileged to write much of the copy for the website. It was a creative exercise of marrying keyword relevancy for SEO all while crafting engaging copy that would resonate with the brand’s adventure-savvy audience. See the fun behind BBCo.’s SEO-friendly copy.
SEO copywriting for the #1 window film installer in the nation
As part of an award-winning SEO project that I worked on while at Captivate, I was responsible for a greater portion of the site’s copywriting and metas. As for the project’s success, we helped Window Film Depot improve organic traffic by 138% and lead conversions by 96% in one year. See the project’s outcome and my copywriting examples.
Dualing as SEO content strategist and writer for a complex dental business
This project targets a complex dental industry niche, thereby involving a high level of research and understanding. Not only was SEO prioritized but the target audience was savvy. The content had to be top-tier and could not contain the slightest bit of fluff. See how this SEO content strategy manifests.