Content Strategy Work.
Content strategy is the glue that holds everything together. It’s what fuels a brand’s social media presence, email marketing campaigns, and search visibility. It’s also inherently both analytical and creative, which is why I love content strategy work the most.
Learn Google Ads with Yisoo’s PPC training courses.
Yisoo is the byproduct of a side hustle intended to offer Pay Per Click (PPC) advertising training for those interested in Google Ads. The content strategy centers on a 4-hour video course series where I walk you through just about everything you need to know to effectively navigate Google Ads. Check out this growing side hustle.
Sharing in-depth product reviews via a multi-channel content strategy.
Another side project that quickly gained traction was a blog and YouTube channel called VeganProteinPowder.reviews. While the blog has since been sold, the YouTube video content continues to see a lot of attention. Get the scoop.
Takeaways from an SEO content strategy in academia.
Through Captivate, I had the opportunity to lead the SEO content strategy for a student organization. The multifaceted strategy emphasized improving the brand’s ownership and credibility in Google Search while also discussing important matters most relevant to target students. See key takeaways from the content strategy.
Triathlon blog positioned around training, recovery, and inspiration.
Better Triathlete started as a blog and will always be a blog. The underlying focus has always been producing and sharing awesome content related to multisport. From injury prevention to inspiration, Better Triathlete has grown to become an authoritative publisher in the triathlon space. Check it out.
Dualing as SEO content strategist and writer for a complex dental business.
This project targets a complex dental industry niche, thereby involving a high level of research and understanding. Not only was SEO prioritized but the target audience was savvy. The content had to be top-tier and could not contain the slightest bit of fluff. See how this SEO content strategy manifests.
SEO copywriting for the #1 window film installer in the nation.
As part of an award-winning SEO project that I worked on while at Captivate, I was responsible for a greater portion of the site’s copywriting and metas. As for the project’s success, we helped Window Film Depot improve organic traffic by 138% and lead conversions by 96% in one year. Check out the project’s outcome and my copywriting examples.