The former passion project/hobby blog is back. The Vegan Protein Powder Review blog is a content project that speaks for itself. Plant-based nutrition happens to be something I know a lot about, so producing content about vegan protein supplements comes naturally.
About a year after launching the Vegan Protein Powder Review in 2016, I sold it on flippa.com for a quick $2K. I was stoked for the quick cash-in but later regretted the decision. There were many interested buyers after the fact. And I always pondered what the site could have been worth.
Fast-forward to 2021 and I noticed the seller had neglected the domain and was no longer using any of the content. So I reached out about getting the domain back and he complied with no reservation. Best of all, he asked for nothing in return. I still had all the original html files of the site, so it all just needed to be assembled.
I spent about 12 hours on a wintery March Sunday rebuilding the blog and making it better than before. As of today, the Vegan Protein Powder Review is back in action and picking up traction fast.
Sure, I will more than likely flip again someday, but hopefully for 5x to 10x the original sale back in 2016. Value skeptics will raise a worthy eyebrow (because honestly, it’s not all that much to look at).
But factor in the site’s content and performance potential, and you have a strong SEO/marketing asset for any nutrition brand that trying to sell the same products (and categories) featured on the blog.
What Makes the Vegan Protein Powder Review Unique?
From a content marketing and organic search perspective, here are a few reasons that make VeganProteinPowder.reviews stronger than it looks.
- Long-form review content that’s personalized, optimized, search engine-friendly, and integrated with Schema/structure data.
- Category pages (for each brand) and Tag pages (by product feature) being leveraged as rankable assets, not noindexed like most blogs concerning duplicate content. (Just search “stevia-free protein powder.”)
- Video review content is leveraged for almost all protein powder posts (see example below).
- Superfast load speed and greenlight Core Web Vitals across the board.
- A trusted backlink profile with a strong roster of referring sources
In essence, The Vegan Protein Powder Review blog is a modest testament to my decent SEO content skills. Stay tuned for more and check out some examples below.
High-Performing Review Content
Here’s a collection of some of the better performing pieces of content, including a video and a couple of links to top posts.
See the full post review of Garden of Life RAW Fit.
Other posts that perform well organically are:
- Best Protein Powder for Weight Loss
- Garden of Life Raw Organic Protein
- Clean Protein Powder without Heavy Metals
To learn more about the strategy behind this project, visit see my related project story on “Sharing in-depth product reviews via a multi-channel content strategy.”
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