SEO Work.

The best SEO mindset is one that balances an analytical left brain with a creative right brain. Doing keyword research is one thing. Articulating data into an actionable strategy (and executing it) is another. I’d like to think my SEO work is a good reflection of that.

BBCo. goes full send in the gravel bike trend with organic SEO.

Bearclaw Bicycle Co. is the successful brainchild of Chet Bearclaw, an adventure bike racer, bikepacker, and musician. As a close friend to the legend, I stepped in to offer SEO in exchange for one of his bikes, the THUNDERHAWK. It was a win-win for myself and Chet, as we jumped on a search trend, went from 28k to 52k organic in a year, and became a rad dude’s brand of premium-quality, titanium bikes. See how we went full send with SEO.

Taking home the 2020 AMY Award for SEO with Captivate.

Working at Captivate provided opportunities to literally transform businesses and facilitate their growth. One such company in the B2B space quickly became an industry authority thanks to the strategic SEO masterminds at Captivate. See how we won Atlanta Marketer of the Year for SEO with this campaign.

Screen Printing Jack Gyr

Helping an Honor-based screen printer own Traverse City searches

A major hurdle to local SEO is showing up in cities where you’re not truly located. Check out this example where I help Field Crafts, a business located 25 miles outside of Traverse City, take ownership of competitive search results for Traverse City keywords. See this simple local SEO case study.


Growing Michigan’s Newest Gravel Bike Race

As part of my role with Chet Enterprises, I lead on the digital front and use my SEO skills to help generate new, organic users to the site. In addition to on-site and tech SEO, the work we’ve put in off-site has helped broaden interest in 2022’s event. See how we’re growing the Moran 166.

better triathlete seo case study

Bridging the gap between triathlon coaches and athletes.

Amidst a time of soul searching and passion projects, I thought “why not be a triathlon coach?” So I started Better Triathlete as a simple blog with the long-term intention that it would later become a niche platform to acquire athletes seeking coaching services. While I never did become a coach, the plan still worked. Scope out how.

seo examples content strategy case study with Walz Scale

Industrial-grade SEO yields heavy payload.

SEO projects involving niche industrial markets are often some of the best. In some cases, search demand can be extraordinarily high while the number of SEO-savvy competitors is shockingly low. That was the case with Walz Scale. We jumped on Walz SEO program in 2012 and he remains a dominant brand to this day. See how Walz is owning it.

bolstering bookwear college recruiting swag ideas

BookWear, the college recruiting swag of choice.

The premise of the product is a small, customizable booklet. But instead of pages, the “book” is like a dimensional postcard with a message and a gift inside. This is one SEO project that’s recently been rekindled. Get the background story and stay tuned for a performance update in Summer 2022.

Jeff Lukich triathlon coach in Georgia

SEO Coaching for Georgia Triathlon Coach, Jeff Lukich

Now leading Better Triathlete’s coach match program, Jeff has been an instrumental colleague and friend. So, when he asked about how he could take ownership of the triathlon coaching space in Georgia, I was glad to help. Read more about how I helped Jeff gain momentum as Georgia’s top triathlon coach.