Author: tylertafelsky

BookWear Redesign: The OG of College Student Swag Gifts

Well beyond retirement age, Jack is making a big push to get the most out of BookWear in 2024 and beyond, investing heavily in the company’s web presence. In doing so, he’s recruited my good friend and colleague, Bret Bowerman, and myself to revamp BookWear’s website and drive new leads with search engine marketing.

Ironman Triathlon: A Beginner’s Guide to All Things Ironman

As part of a new content strategy for my website Better Triathlete, I’ve started developing resourceful content all about the Ironman triathlon.  More than just the name for the world-renowned long-distance triathlon, IRONMAN® is also a brand that organizes such triathlon events (as well as half-Ironman events which they call 70.3 races). In turn, Ironman.com […]

My New Carbon Wheel Obsession

Over the last year, I have been fixated on bike wheels. But not just any bike wheels. Performance-minded carbon wheels for racing.  In the summer of 2022, I upgraded the wheels on my gravel bike to the ENVE SES 3.4 carbon wheelset. While it was no drop in the bucket financially, the upgrade provided the […]

Better Triathlete Launches Coach Match Program

When I started Better Triathlete back in 2014, the idea was to create a blog-like platform where I could share interesting training insights and cool triathlon-related resources that I stumbled across.  I also thought it would be cool to build a section dedicated to triathlon coaching, where I could attract the interest of athletes looking […]

What are the best eBike brands on the market?

One of my latest projects revolves around the fast-growing eBike trend. Electric bikes are becoming incredibly popular for good reasons. Not only do eBikes allow older people, disabled individuals, or injured athletes to get out on a bicycle, but they even make sense as an active recovery tool for elite cyclists. I was very skeptical […]