Author: tylertafelsky

Well beyond retirement age, Jack is making a big push to get the most out of BookWear in 2024 and beyond, investing heavily in the company’s web presence. In doing so, he’s recruited my good friend and colleague, Bret Bowerman, and myself to revamp BookWear’s website and drive new leads with search engine marketing.

One of the biggest challenges with local SEO is getting a business to show up in cities where it’s not truly located. Here’s an example/case study. My good friend Jack has a business called Field Crafts that’s based in Honor, a small Michigan town that’s 25 miles west of Traverse City.

As part of a new content strategy for my website Better Triathlete, I’ve started developing resourceful content all about the Ironman triathlon.  More than just the name for the world-renowned long-distance triathlon, IRONMAN® is also a brand that organizes such triathlon events (as well as half-Ironman events which they call 70.3 races). In turn, Ironman.com […]

Through the growing coaching network of Better Triathlete (my website that offers a coach match program to athletes), I have been able to make meaningful connections with some of the coaches I work with. Of those connections, William Ritter of Fly Tri Racing based in Tyler, Texas has been one of the latest projects I’ve […]

Over the last year, I have been fixated on bike wheels. But not just any bike wheels. Performance-minded carbon wheels for racing.  In the summer of 2022, I upgraded the wheels on my gravel bike to the ENVE SES 3.4 carbon wheelset. While it was no drop in the bucket financially, the upgrade provided the […]

When I started Better Triathlete back in 2014, the idea was to create a blog-like platform where I could share interesting training insights and cool triathlon-related resources that I stumbled across.  I also thought it would be cool to build a section dedicated to triathlon coaching, where I could attract the interest of athletes looking […]

One of my latest projects revolves around the fast-growing eBike trend. Electric bikes are becoming incredibly popular for good reasons. Not only do eBikes allow older people, disabled individuals, or injured athletes to get out on a bicycle, but they even make sense as an active recovery tool for elite cyclists. I was very skeptical […]

Having spent the vast majority of my winters riding outdoors, I’ve been highly skeptical and hesitant to buy a smart bike trainer for riding indoors. I thought an indoor bike trainer would make me less tough, less adventurous, and more bored.  This year, I took the plunge and bought a Wahoo Kickr v5, one of […]

I recently wrote a blog on the topic of the best-tasting vegan protein powder. Having tried and critiqued a wide range of protein powders, I found a winner that’s worth calling out.

Over the last half of 2022, I have been investing a great deal of time and energy in my triathlon blog, Better Triathlete. The affiliate sales from the content I am producing are growing and I am seeing tremendous potential in the opportunities to explore this SEO affiliate project more deeply. In doing so, I’ve […]