One of the biggest challenges with local SEO is getting a business to show up in cities where it’s not truly located. Here’s an example/case study. My good friend Jack has a business called Field Crafts that’s based in Honor, a small Michigan town that’s 25 miles west of Traverse City.
As part of a new content strategy for my website Better Triathlete, I’ve started developing resourceful content all about the Ironman triathlon. More than just the name for the world-renowned long-distance triathlon, IRONMAN® is also a brand that organizes such triathlon events (as well as half-Ironman events which they call 70.3 races). In turn, Ironman.com […]
Through the growing coaching network of Better Triathlete (my website that offers a coach match program to athletes), I have been able to make meaningful connections with some of the coaches I work with. Of those connections, William Ritter of Fly Tri Racing based in Tyler, Texas has been one of the latest projects I’ve […]
Over the last year, I have been fixated on bike wheels. But not just any bike wheels. Performance-minded carbon wheels for racing. In the summer of 2022, I upgraded the wheels on my gravel bike to the ENVE SES 3.4 carbon wheelset. While it was no drop in the bucket financially, the upgrade provided the […]
When I started Better Triathlete back in 2014, the idea was to create a blog-like platform where I could share interesting training insights and cool triathlon-related resources that I stumbled across. I also thought it would be cool to build a section dedicated to triathlon coaching, where I could attract the interest of athletes looking […]
One of my latest projects revolves around the fast-growing eBike trend. Electric bikes are becoming incredibly popular for good reasons. Not only do eBikes allow older people, disabled individuals, or injured athletes to get out on a bicycle, but they even make sense as an active recovery tool for elite cyclists. I was very skeptical […]
Having spent the vast majority of my winters riding outdoors, I’ve been highly skeptical and hesitant to buy a smart bike trainer for riding indoors. I thought an indoor bike trainer would make me less tough, less adventurous, and more bored. This year, I took the plunge and bought a Wahoo Kickr v5, one of […]
I recently wrote a blog on the topic of the best-tasting vegan protein powder. Having tried and critiqued a wide range of protein powders, I found a winner that’s worth calling out.
Over the last half of 2022, I have been investing a great deal of time and energy in my triathlon blog, Better Triathlete. The affiliate sales from the content I am producing are growing and I am seeing tremendous potential in the opportunities to explore this SEO affiliate project more deeply. In doing so, I’ve […]
This August has been a busy month for cycling and sport-related content projects. I have been busy writing blog posts and guides across a variety of topics specific to bikes. Below is a recap of some of those cycling publications I’ve written over the course of the month.