When I started Better Triathlete back in 2014, the idea was to create a blog-like platform where I could share interesting training insights and cool triathlon-related resources that I stumbled across.

I also thought it would be cool to build a section dedicated to triathlon coaching, where I could attract the interest of athletes looking for a coach. This was all driven by the idea that one day I might become a triathlon coach, and Better Triathlete would help me grow my coaching business.