Looking back to when I started my career as an SEO copywriter back in ’09, the world of SEO content writing (and content strategy in general) has evolved tremendously.
In simple terms, writing for SEO has become a lot less about using keywords and more about engaging users.
No doubt, keywords and search data still serve a purpose, especially for planning. But for SEO copywriting to really work its magic (particularly in a competitive landscape), it helps to be creative, engaging, and persuasive.
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