SEO content strategy is a peculiar beast in the vast sea of content marketing channels. It’s not a new concept, but it’s becoming increasingly popular, not just in the SEO community.
Unlike many forms of content marketing that thrive with social media engagement, quick conversions, and immediate ROI feedback, the beauty of SEO content strategy is in slow, organic growth and sustainable, long-term returns.
Crafting an SEO-driven content strategy requires a harmonious balance of right and left brain activities. It’s a rigorous exercise of data distillation and research, later combined with relentless creativity and ideation throughput.