When I started Better Triathlete back in 2014, the idea was to create a blog-like platform where I could share interesting training insights and cool triathlon-related resources that I stumbled across.
I also thought it would be cool to build a section dedicated to triathlon coaching, where I could attract the interest of athletes looking for a coach. This was all driven by the idea that one day I might become a triathlon coach, and Better Triathlete would help me grow my coaching business.
One of my latest projects revolves around the fast-growing eBike trend. Electric bikes are becoming incredibly popular for good reasons. Not only do eBikes allow older people, disabled individuals, or injured athletes to get out on a bicycle, but they even make sense as an active recovery tool for elite cyclists.
I was very skeptical about electric bikes when they first started getting popular. Perhaps I was a little sour about getting dropped by eBikers on the local commuter trail. But now I am all for it and I have embraced the eBike trend with open arms. And I think it’s awesome to see older folks (who might not be riding otherwise) ripping around on their electric bike.
Having spent the vast majority of my winters riding outdoors, I’ve been highly skeptical and hesitant to buy a smart bike trainer for riding indoors. I thought an indoor bike trainer would make me less tough, less adventurous, and more bored.
This year, I took the plunge and bought a Wahoo Kickr v5, one of the better smart bike trainers on the market. (See more smart trainer options in a blog post I wrote for Better Triathlete.) I’ve been using it with the indoor cycling app Rouvy for the past few months, and I am happy to report that I am glad I took the leap to ride indoors.
I recently wrote a blog on the topic of the best-tasting vegan protein powder. Having tried and critiqued a wide range of protein powders, I found a winner that’s worth calling out.
Over the last half of 2022, I have been investing a great deal of time and energy in my triathlon blog, Better Triathlete. The affiliate sales from the content I am producing are growing and I am seeing tremendous potential in the opportunities to explore this SEO affiliate project more deeply.
In doing so, I’ve published several new triathlon-related pieces over the past months. Each of these pieces is focused on a triathlon product category with commercial intent. The objective is to distill down the research and top recommendations for each given product category and meet prospective halfway via their search journey with great content that speaks to their needs.
This August has been a busy month for cycling and sport-related content projects. I have been busy writing blog posts and guides across a variety of topics specific to bikes. Below is a recap of some of those cycling publications I’ve written over the course of the month.
I am grateful to say that I have been busy this summer. In addition to longing 10-20 hours a week on my bike, I’ve had an abundance of writing work on my plate.
Good work, too. The type of work that falls into my wheelhouse of content writing projects. These assignments are an assortment of freelance gigs and personal projects.
In this short Summer ’22 recap, I highlight some of those pieces and the strategy behind each.
Looking back to when I started my career as an SEO copywriter back in ’09, the world of SEO content writing (and content strategy in general) has evolved tremendously.
In simple terms, writing for SEO has become a lot less about using keywords and more about engaging users.
No doubt, keywords and search data still serve a purpose, especially for planning. But for SEO copywriting to really work its magic (particularly in a competitive landscape), it helps to be creative, engaging, and persuasive.
If you’d like to jump to specific SEO content writing tips, use the anchor links below:
The former passion project/hobby blog is back. The Vegan Protein Powder Review blog (VeganProteinPower.reviews) is a content project that speaks for itself. Plant-based nutrition happens to something I know a lot about, so producing content about vegan protein supplements comes naturally.
About a year after launching the Vegan Protein Powder Review in 2016, I sold it on flippa.com for a quick $2K. I was stoked for the quick cash-in but later regretted the decision. There were many interested buyers after the fact. And I always pondered what the site could have been worth.
Fast-forward to 2021 and I noticed the seller had neglected the domain and was no longer using any of the content. So I reached out about getting the domain back and he complied with no reservation. Best of all, he asked for nothing in return. I still had all the original html files of the site, so it all just needed to be assembled.
SEO content strategy is a peculiar beast in the vast sea of digital marketing channels. It’s not a new concept. But it’s one that’s becoming increasingly popular due to its proven efficacy.
Owning a piece of high-ranking content and meeting your target audience when they’re actively searching – is there a better form of marketing than that?
Crafting an SEO content strategy requires a harmonious balance of right and left brain activities. It’s a rigorous exercise of keyword data distillation and research, later combined with relentless creativity and ideation throughput.
Unlike many forms of content marketing that thrive on social engagement, quick sales, and immediate ROI feedback, there’s a particular beauty in the form of SEO content’s slow, organic growth and sustainable, long-term returns.