Category: blog

Ever since I was a kid, I’ve been visiting Frankfort, MI. My aunt Jeanne would take me hiking at Greenpoint Dunes, and we would swim in the pristine waters of Lake Michigan. Fast-forward 30 years, and I finally made the move to Benzie County. As a result, I visit Frankfort almost daily, and I’ve become […]

I rarely disclose my secrets of the trade (except for some of the advice I share on TikTok). But when it comes to AI and content creation, this is one area of my craft that I’ve been experimenting with and honing for several years, and I must share what works. I am talking about how […]

Since starting a protein powder blog in 2016, I’ve tried hundreds of protein supplements. This curiosity has become a quest for the best protein powder (or at least a few I can consume regularly with confidence.) Taste and palatability are major factors that are important in defining “the best.” Choking down a chalky protein powder […]

While I am used to building websites and marketing programs, this year my focus has taken a different aim: building a new house. In April of 2024, my fiance and I broke ground on our property located just outside of Frankfort in Benzie County. We couldn’t be more excited.

Well beyond retirement age, Jack is making a big push to get the most out of BookWear in 2024 and beyond, investing heavily in the company’s web presence. In doing so, he’s recruited my good friend and colleague, Bret Bowerman, and myself to revamp BookWear’s website and drive new leads with search engine marketing.

One of the biggest challenges with local SEO is getting a business to show up in cities where it’s not truly located. Here’s an example/case study. My good friend Jack has a business called Field Crafts that’s based in Honor, a small Michigan town that’s 25 miles west of Traverse City.

As part of a new content strategy for my website Better Triathlete, I’ve started developing resourceful content all about the Ironman triathlon.  More than just the name for the world-renowned long-distance triathlon, IRONMAN® is also a brand that organizes such triathlon events (as well as half-Ironman events which they call 70.3 races). In turn, Ironman.com […]

Through the growing coaching network of Better Triathlete (my website that offers a coach match program to athletes), I have been able to make meaningful connections with some of the coaches I work with. Of those connections, William Ritter of Fly Tri Racing based in Tyler, Texas has been one of the latest projects I’ve […]

Over the last year, I have been fixated on bike wheels. But not just any bike wheels. Performance-minded carbon wheels for racing.  In the summer of 2022, I upgraded the wheels on my gravel bike to the ENVE SES 3.4 carbon wheelset. While it was no drop in the bucket financially, the upgrade provided the […]

When I started Better Triathlete back in 2014, the idea was to create a blog-like platform where I could share interesting training insights and cool triathlon-related resources that I stumbled across.  I also thought it would be cool to build a section dedicated to triathlon coaching, where I could attract the interest of athletes looking […]