Category: All Things Search

There’s “content” in the universal sense, such as forms of text, photos/images, and videos that people engage with. Then, there’s SEO content, which is tailored to appear in organic search results and generate traffic. Knowing what SEO content means is important to distinguish its strategic purpose and objective.  In simple terms, SEO content is intentionally crafted assets designed to show up when people search online.

I rarely disclose my secrets of the trade (except for some of the advice I share on TikTok). But when it comes to AI and content creation, this is one area of my craft that I’ve been experimenting with and honing for several years, and I must share what works. I am talking about how […]

Looking back to when I started my career as an SEO copywriter back in ’09, the world of SEO content writing (and content strategy in general) has evolved tremendously. In simple terms, writing for SEO has become a lot less about using keywords and more about engaging users. No doubt, keywords and search data still […]

SEO content strategy is a peculiar beast in the vast sea of digital marketing channels. It’s not a new concept. But it’s one that’s becoming increasingly popular due to its proven efficacy. Owning a piece of high-ranking content and meeting your target audience when they’re actively searching – is there a better form of marketing […]