Writing in-depth blog content for UK’s YorkTest

As someone who’s very passionate about health, this SEO copywriting gig for YorkTest has been a fun one because it’s all about food and nutrition.

UK-based YorkTest is a home health test provider that specializes in food intolerance and food allergy testing. They reached out to me in need of a freelance SEO copywriter to help them with their blog content.

The initial content briefs called for in-depth posts ranging between 2,000-3,000 words and covered scientifically dense topics. Right in my wheelhouse, I’d say.

Over the months, I’ve developed a great relationship with a couple of core members at YorkTest, including their scientific director Dr. Gill Hart who happens to be quite a legend in the field.

The project has evolved quickly and I now spearhead much of the brief creation and content outlines, as well as support the YorkTest team with SEO decision-making, particularly involving their content strategy.

During that time, I’ve written several pieces for YorkTest on topics of:

• Potato Allergy
• What Foods Trigger IBS?
• When to Test Vitamin D?

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