SEO Content Writing for Global Cybersecurity Leader
For 2 years running, I’ve had the honor of having a pivotal role in the SEO content initiatives of global cybersecurity leader, Proofpoint.
As a longstanding client of Menerva Digital, an enterprise SEO agency with whom I’ve worked for several years, Proofpoint was awarded “Best Use of Search” in 2023 by US Search Awards for its B2B content strategy.
The foundation of this content strategy focuses on expanding Proofpoint’s Cybersecurity Glossary. This threat reference contains tons of informative pages on various cybersecurity-related terms. Think of it as a cybersecurity dictionary.
As a freelancer content writer for Menerva, I develop and improve the content for these pages. While I can’t take credit for writing all of them, I’ve contributed to well over a hundred pages, whether net new pages or content updates on existing pages.
The beauty of these glossary pages is their ability to rank for generalized searches. Here are a few examples I’ve had my hand in (go ahead, search these terms in Google, and I’ll bet they rank in the top 5 organic listings).
Not only do these pages rank for competitive keywords, but they also earn backlinks and build domain authority naturally.
Each page is a demonstration of information-rich, long-form content that’s presented in a professional, no-BS manner. In addition to creating the content for these pages, I pride myself on adding internal links during the writing process.
This B2B content strategy has proven effective across many of Menerva’s clients. It’s been a privilege being more integrated with this successful SEO agency.
Go back to my SEO copywriting examples.
Learn more about my role as a freelance copywriter, or reach out and get in touch.